best free search engine optimization tools (seo) 2021
In the world of SEO, it is commonly accepted that SEMRush is one of the most powerful tools available and that it uses an array of features covering all SEO optimization needs. It's an all-in-one tool, just as powerful at keyword research and keyword suggestion as it is at backlink analysis .
But SEMRush isn't the only tool available for SEO - there are plenty of other tools out there, different from SEMRush and at a milder price (and sometimes, completely free).
At the end of the SEMrush trial period, you must pay a monthly subscription to continue to benefit from its features. Depending on the functions you want to find in your dashboard, the price starts from € 69 per month.
Often, at the end of the free version, many users are looking for alternatives to Semrush not because they are not satisfied, but because they have to pay, and quite expensive moreover. Among the alternatives, these users can come across a plethora of software, but rarely as effective as this one, and it may be necessary to combine several tools ...
So here is a selection of tools that, at least in some ways, can replace SEMrush.
Free alternatives to SEMrush
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| best free search engine optimization tools (seo) 2021 |
1. UpCity
The UpCity SEO Report Card analyzes your site to see how it compares to its competitors. Small businesses looking for simple, easy-to-understand metrics to gauge the success of their SEO strategy might well be satisfied.
For a free tool, it still provides fairly in-depth data on your site's ranking (in several search engines), as well as the success of your keyword strategy.
The platform also provides trust metrics and site accessibility information, which allows the user to assess key data such as your site's authority level and its load time.
2. Ubersuggest de Neil Patel
Coming from Neil Patel, one of the most prominent opinion leaders in the field, Ubersuggest is a free tool with basic attributes comparable to Google Keyword Planner, although a little different: indeed, unlike Google Keyword, Ubersuggest only shows 3 metrics: amount of searches associated with the query, PPC price (CPC), and SEO difficulty, but all 3 are pretty accurate, and similar to SEMRush.
Additionally, he recently created a new ' Content Ideas ' attribute , where he will suggest thoughts on the topic, as well as useful metrics such as number of backlinks created by identical articles and estimated monthly visits.
Compared to SEMRush or Google Keyword Planner, it doesn't give out a lot of keyword ideas. You can, however, search for your keyword suggestions in Google Keyword Planner and replicate it on UberSuggests, for more precise metrics (and article suggestions).
Other alternatives to SEMrush (paid tools)
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| SEO-Tools-SEMrush |
Majestic was one of the first SEO tools, and it's still one of the most powerful tools on the market.
Specializing in comprehensive link analysis, Majestic provides reliable and up-to-date information, providing users with a huge link database that allows them to dig deeper into SEO details. One of its main advantages is the ability to crawl a domain or URL in depth with a unique site crawl tool.
The price
Majestic comes in a Lite monthly plan for $ 49.99, Pro for $ 99.99, and a Top API plan for $ 399.99.
4. SEO PowerSuite
SEO PowerSuite is an all-in-one desktop-based toolkit used by over 5 million SEO specialists and site managers.
Composed of 4 different tools, it is ideal for diving into technical SEO data and for performing in-depth SEO audits to define an SEO strategy. Its superior analytical tools are great for gauging what your competition is doing right.
The price
Its price: $ 299 / year for the professional plan. $ 699 / year for the business plan. Too expensive ? There is also a free option, which includes all the tools, but copying or exporting data is not possible in this free version.
5. Ahrefs
It is probably not surprising that Ahrefs is in this list, because it is one of the main competitors of SEMrush: probably the closest tool to the latter, it offers comparable functionalities, with some bonuses ...
Ahrefs has excellent Internet or site-wide crawling capabilities, as well as powerful features like keyword management and competitive analysis. Although its interface may seem confusing, it is an authoritative tool for marketers.
The price
On the pricing side, Lite plans (for one user) start at $ 99 / month, then plans gradually increase based on the number of users and projects, with a full agency plan costing $ 999 / month. Annual billings come with discounts.
6. Moz Pro
Another big name in the SEO world, you may have already met Moz through his excellent digital marketing blog.
Moz Pro is a versatile and powerful SEO platform that combines the best of keyword research, competitive analysis, and content marketing. Easy to use, Moz's clear layout makes it a convenient and user-friendly option.
The price
While many of Moz Pro's features are available for free (with limitations), the Standard plan will cost you $ 99 / month, with other plans up to $ 599 / month. As with Ahrefs, the annual plans offer discounts.
7. SerpStat
Serpstat is an SEO platform that emphasizes its easy-to-use and in-depth keyword research tool, both for your own site and for competing domains.
Providing information on 180 million domains, it has a significantly smaller database than SEMrush, which has data for 816 million domains. However, Serpstat's domain database is already important in itself.
Clean visuals allow users to see metrics clearly presented with color coding and numbers.
The price
If you work in a team, Serpstat can represent a great saving, with generous multi-user plans.
Monthly plans start at $ 69 and gradually increase to $ 499.
8. Cognitive SEO
By focusing on site crawling, Cognitive SEO will crawl your entire site and discover its weak points, which you can improve by modifying your SEO strategy.
By running SEO audit algorithms, Cognitive SEO spots the finest SEO points across your site, including backlink checking and keyword strategy to ensure your strategy is consistent and fully optimized.
The price
This is unfortunately not cheap since pricing starts from $ 129.99 per month, with custom plans for large businesses and agencies.
9. SpyFu
As the name suggests, SpyFu focuses on spying on your competitor's sites: while SEMrush offers similar metrics, SpyFu has more comprehensive and varied competitor analyzes. The tool is presented clearly, but don't be fooled by the simplicity of the user interface: SpyFu tracks 80 million domains and 5 billion results.
Learn about the competition's secret SEO and PPC tactics, and get a head start on your competition with your own strategy.
The price
The lowest monthly plan is $ 39, the professional plan is $ 78, and the highest is shown at $ 299.
10. GrowthBar
GrowthBar is one of the SEO tools popular with marketers and bloggers: designed for growth, its mission is to make it "10x easier" to acquire new customers.
It is a web application that makes it easy to do keyword research, competitive analysis, one-click content generation, and rank tracking.
The company also offers an extension for Chrome, which displays referral data on the fly as you browse the web ...
But its most impressive feature is its content generation tool - type in any keyword and GrowthBar's powerful AI will instantly create a content plan for you that tells you exactly what you need to write to get a good ranking.
The price
Modern, the tool is user-friendly and more affordable than most other solutions.
GrowthBar is indeed free for 5 days and then plans start at $ 29 / month.
Conclusion
SEMrush is often considered the benchmark for SEO platforms. However, if you are new to the field, its high cost can be prohibitive, and the sheer amount of features and tools can put the newbie off.
That being said, even for a seasoned SEO professional, it can be a good idea to take a look at the competition, to see if there are any new features you are missing out on.
Before making a decision, think about what features you need most, how many sites you will be monitoring, the size of your team, and your SEO budget.
And of course, before committing to a subscription, don't forget to take advantage of all the free features and trial periods. Once you've found a platform that's right for your business, go for it, but still keep an eye out for alternatives.
You can also delegate the management of your SEO to a freelance SEO consultant . In this way, you will no longer have to find SEO tools: your service provider will take care of it and directly provide you with the results of its analyzes and recommendations.
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